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30 Apr 2018

Automotive Marketing Automation

Among every dealer’s top priorities are driving sales and increase overall profits. Savvy dealers are well aware that good business practices largely built upon personal relationships with customers not only serves to drive performance, increase profitability but helps to expand prowess in a competitive market.
 
Unfortunately, growths in customer base often result in an inability to maintain direct, personal contact with customers, leading to the possibility of losing clients.
 
In today’s modern times, it’s become incredibly easier to maintain contact with your customer base through a concept referred to as Marketing Automation - the use of software to create automated marketing processes, including, but not limited to campaign management, customer data integration, and client segmentation.
 
Marketing Automation takes critical business processes that would have otherwise been impractical or completely unfeasible for dealerships and turns those processes into an efficient practical and streamlined solution.
 
The importance of Marketing Automation cannot be highlighted enough; it is an imperative use of software that has rapidly become an integral element in how dealers maintain and manage relationships with their client base, ensuring customer acquisition, retention, and ongoing patronage.
 
 
Read on below to learn more about growing your dealership, selling cars in a smarter way, and ultimately increasing your profits through Marketing Automation
 
 
What is Automotive Marketing Automation?
 
Marketing automation bridges multiple marketing channels including, but not limited to content marketing, social media, and email marketing to achieve the goal of cultivating prospective clients for long-term patronage, rather than solely focused on immediate, direct sales.
 
Marketing automation makes it significantly easier to send targeted, personalized messages to clientele to strengthen communication and ensure that your brand remains viable with customers.
 
Taking the manpower out of communicating with large numbers of customers reduces costs for dealerships immensely. Instead of hiring marketing directors or running a costly advertising campaign, Marketing Automation immediately shaves off costs and begins to produce an array of benefits for dealers, from increased profits, customer retention, and far more.
 
The Importance of Automotive Marketing Automation
 
While sales are the boon of every business, savvy dealerships understand that a vehicle sale should not be the end of any dealer and customer relationship. After the sale of a vehicle, measures should be taken to maintain contact with the customer to inform them of upcoming events and specials and to keep your dealership’s name fresh in their mind for the next time a friend or family member is in need of a vehicle.
 
Ensuring that your dealership is maintaining ongoing relationships with its customer base means that the focus needs to be diversified, with special emphasis put towards employing technology to reach out to customers in friendly, non-invasive, and practical ways that will ultimately contribute to the expansion of your business and a following of customers who are ready to recommend your dealership to their peers.
 
What Automotive Marketing Auto Automation Can do for Your Business:
 
Automotive Marketing Automation can immediately and effectively enable your dealership to do the following:
 
Create dynamic content in cultivating and retaining your customer base
 
Integrate various platforms and multiple marketing channels to deliver an innovative and unique customer experience
 
Allows you to easily customize your communication to create well-crafted messages that hit upon optimal touch points, in addition to adding personal details to further resonate with customers
 
Send information about future offers, deals, and incentives in a non-invasive and completely informational way
 
How Does Automotive Marketing Automation Work?
 
Incredibly easy to use, Marketing Automation is among the most intuitive and user-friendly marketing tools in existence. Based in large part on highly specific, personalized customer experiences, Marketing Automation does not send out spam-like messages to your customers but rather well-crafted, informative communiques that are geared towards cultivating leads and maintaining a loyal client base.
 
Among the most crucial Marketing Automation processes are email automation, as well as its ability to “trigger” SMS or ringless-style voicemail based on the behavior of specific individual prospects, subsequently automating a conversation.
 
Email automation is an easy process within the realm of Marketing Automation that will form an essential cornerstone of your dealer and customer communications. Read on below to learn more about how to automate emails for your dealership.
 
Step 1: Create a plan
 
 
Craft a blueprint to function as the essential guide for your Marketing Automation campaign. Collect the most relevant data points that you want to include in your automated emails that are sure to resonate with customers.
 
Organize emails via triggers. Triggers are the essential foundation of any dealership’s successful marketing campaign. Examples are the following
 
Welcome emails to customers after signing up
Confirmation emails subsequent to registration
Reconnecting-style emails for customers who have been inactive
Subscription or membership renewal reminders
 
Step 2: Choose the best type of Marketing Automation for your needs
 
Of the many companies offering Marketing Automation today, most offer three basic types of service, ranging from free, mid-tier, and premium.
 
Free - Choose this basic service if you are a company with less than five hundred email subscribers, a mom and’ pop type of business, or a burgeoning small business
 
Mid-tier -  Best for established businesses experiencing growth, medium-sized enterprises, and companies seeking to enlarge their email marketing lists
 
Premium - Ideal for businesses with an in-house email marketing team, companies requiring extensive customization, and any high-volume senders utilizing thousands of cross-channel workflows and channels
 
Step 3: Setting up your workflow
 
After making your selection for the level of service you will require for your marketing and email automation, you will need to set up the automated messages that your subscribers will receive in their email
 
Step 4: Making measurements
 
After you have completed the above steps, you will definitely want to test and retest your efforts to make sure the automation is operating and also to refine your messages into communications that are well-crafted, persuasive, and concise
 
The vast majority of email marketing automation tools provide comprehensive information, including metrics, site visits, analytics, and far more.
 
Conclusion
Many of the largest and most respected companies in the world are employing Marketing Automation software to strengthen customer relations and boost overall profits. Major players such as Maserati and Lexus are both purveyors of Automotive Marketing Automation, and a growing majority of small businesses found in an array of fields are relying upon email marketing automation to make their companies stand out in highly competitive markets.
 
If you are the owner of a car dealership and you would like to start expanding your business today, Request your Automotive Market Automation demo immediately. This exceptional service is absolutely critical to the continuing growth and success of every business in today’s market.

  Sean Cassy | 0

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